Last 12 months
Objective Alignment

Work mapped to active objectives

What share of delivered ETV lands on the company's prioritized objectives — and what's leaking out into unaligned or maintenance work.

Where we stand

Alignment is the single biggest constraint on transformation

Only 51% of delivered work currently maps to one of the six active company objectives. The remaining 49% is either unaligned (31%) or pure maintenance (18%) — capacity that should be redeployed if the H2 roadmap is going to land. Alignment has fallen 11 pointsover 12 months while AI share rose, meaning we're getting more done — just not on the right things.

51% of capacity on active objectives▼ −11 pts (12mo)
target 75%
Key-aligned ETV
28%
▼ -4 pts (12mo)
Aligned ETV
23%
▼ -7 pts
Unaligned
31%
▲ +6 pts
Maintenance
18%
▲ +5 pts

Capacity allocation

All 100 points of org capacity broken into where ETV is currently landing.

28% Key aligned
23% Aligned
31% Unaligned
18% Maintenance
Key-aligned (top-priority objectives)Aligned (any active objective)Unaligned (no objective mapped)Maintenance / on-call / fixes

What to act on

Where the alignment gap is biggest — ranked by lever size.

31% of capacity is unmapped — biggest single lever

No active objective claims this work. Closing this gap alone could push alignment from 51% to ~70%. Either retire dead initiatives or open formal objectives for them.

Maintenance is creeping up

From 13% to 18% in 12 months. Most of the lift is on-call and post-incident work in Revenue Systems and Data Infrastructure — both also trail on AI share.

AI-native onboarding is the bright spot

Largest single capacity sink at 33% and the only objective that’s both well-staffed and high AI-share (48%). Treat it as the working blueprint for the rest.

Mobile parity is underweight

10% capacity for a parity push that’s supposed to unblock Q3 retention — small budget, large dependency surface. Either upgrade staffing or descope.

Alignment over time

Share of weekly ETV mapped to active objectives, 12-month trend.

100806040200
Jun '25Sep '25Dec '25Mar '26May '26
Aligned share (target 75%)Key-aligned onlyTarget

By objective

How current capacity is distributed across the six active objectives.

Objective
Capacity
Share of total
Type
AI-native onboardingAligned · 6 teams
33%of org
Key
Q2 platform stabilityAligned · Platform Eng
21%of org
Key
Search relevance overhaulAligned · Data Infra + Growth
15%of org
Key
Self-serve admin toolingAligned · Product Exp
12%of org
Standard
Mobile parity pushAligned · Mobile
10%of org
Standard
Migrate billing to v2Aligned · Revenue Sys
9%of org
Standard